<p>Pressure ulcers represent a major health challenge worldwide. Studies that examine pressure ulcer (PU) occurrence are of increasing interest in the drive to reduce the number of patients affected. In this article, Gulnaz Tariq and colleagues, report on the work at Sheikh Khalifa Medical City (SKMC) in Abu Dhabi where they have implemented PU prevention strategies to reduce prevalence. An annual survey allows collection of data on PU prevalence and effectiveness of these strategies, with the overall aim of improving quality of care and reducing healthcare costs. Here they present the findings from the 2013 audit to highlight the achievements made at the hospital since the implementation of the PU-prevention programme in 2008.</p>